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Thursday
Mar182010

Add Some XBox to Your User Experience



Add Some XBox to Your User Experience
Josh Knowles  |  auscillate.com  | @chasing  |  chasing@spaceship.com

OVERVIEW
This was one of the most compelling sessions I attended at #sxswi. Josh was dynamic and obviously passionate about what he does, and equally passionate about sharing his experience with others. I left this session with a head full of ideas to apply to the House Party user experience.


- MO7
- phoneplay#  gophoneplay.com
m.oji.to (personal projects)

HOW DO I GET A USER TO TAKE ACTION?

    ⁃    UX research out there is DRY (Nielsen is example)
    ⁃    not just excuse to add bells and whistles
    ⁃    Million's Poet (popular mid east game show)
    ⁃    Toyota Prius "efficiency leaves" on dashboard

LOOK TO GAME DESIGN FOR INSPIRATION

    ⁃    apply rules to actions (soccer)
    ⁃    NEED rules applied to useless actions to make it a meaningful experience
    ⁃    Galaxy Zoo, solarstormwatch.com - make a game out of doing scientific mundane tasks (crowdsourcing)
    ⁃    Waze (community built + managed traffic & directions
    ⁃    google image labeler
    ⁃    Slashdot - Karma levels unlock more robust features/levels
    ⁃    uses Achievements that are unlocked
    ⁃    GOAL: maintain content quality, relevancy
    ⁃    reddit, digg
    ⁃    Stack Overflow: Q/A site
    ⁃    badging
    ⁃    reputation points
    ⁃    (at 100pts you can vote down)
    ⁃    at 200pts users see less advertising
    ⁃    500+ you can delete posts
    ⁃    TheSixtyOne.com
    ⁃    music site with sparse interface
    ⁃    uses game mechanism of "quest" to teach first time users how the interface works while building value for community & user
    ⁃    start with 10 Hearts, distribute them
    ⁃    Foursquare | Gowalla | MyTown
    ⁃    gives users sense of ownership
    ⁃    badges are vague, users assign their own meaning to them
    ⁃    surprises!

POINTS
can be:
    ⁃    real $$$
    ⁃    fake $$$
    ⁃    reputation (badges, levels, points)
    ⁃    Quantify behavior
    ⁃    profile completion (linkedin)
    ⁃    MUST be understandable, rules can't change
    ⁃    points MUST map to importance of actions

BADGES & REPUTATION

    ⁃    guides users through site
    ⁃    give them  a way to express their personality (visual evidence of their tastes, prefs etc.)

UNLOCKABLES

    ⁃    the more time spent on site, or more activity unlocks more options, levels, etc.
    ⁃    reward user for sticking around
    ⁃    Unlockable types
    ⁃    Individual
    ⁃    more options become available to the user
    ⁃    Global
    ⁃    the app itself changes as a whole for all users, the entire network benefits

BEYOND

    ⁃    look to board games for inspiration
    ⁃    you only have a few seconds to "catch" new users

USE GAMES TO TEACH PEOPLE HOW TO USE SOMETHING

GIVE A GIFT, MAKES USER FEEL BETTER, IMPROVES CREATIVITY AND THINKING ABILITIES (proven by research)

PITFALLS

    ⁃    don't distract users from what's most important


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