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One of my logo designs, out there in the wild.

My sister-in-law opened up a high fashion clothing store located in Kikar Hamedina,
Tel Aviv, Israel. and needed a logo for her branding. I workshopped some concepts with her to get at the core of her business. This is the final piece, turned from a digital file into a physical real-world object. I've included the original file as well for comparison. The sign makers did a great job. I didn't expect that they would use extruded shapes for the sign and was pleasantly surprised with the outcome.

We went through many back and forth rounds to choose the typeface. But the final choice was Raniscript, which had the right tone to it. The squiggle was drawn freehand.

And here's a JPEG of my Illustrator file.


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