Entries in userexperience (2)


#SXSWi Gaming the Crowd: Turning Work Into Play

Gaming the Crowd: Turning Work Into Play
 sun 11am

Andy Baio, CEO of Kickstarter

showing ex. of Quest for the Crown (funny old game)

Marathon Game example, two finger tapping, showing example of the reward not worth the effort

Upgrade Complete (Game) - not sure if this is totally a joke!

Achievement Unlocked - example of gratiuitous achievement for any useless action taken (again, think he created these to make a point?)


Amazon Mechanical Turk (crowdsourcing platform to get tasks done, transcription, data visualization)
Why people Turk? making money (really interesting)

SOCIAL WEB = MMO (Massive multiplayer Online game)

WORK - making a game out of cashier's activity. simply showing cashier's stats to them changes their bahavioir (Dennis Crowley)

Obama campaign used game mechanics in the Neighbor to Neighbor program

Honda/Toyota - dashboard visualization - leaves grow on interface the more energy you save by driving

marathons, competitions

crowd sourced review of documentation of MP's expenses. public reviewed for suspicious charges etc.
used leaderboard to give feedback on who uncovered what

fundraising site... all or nothing

how to make app feel more game-like
- feedback
- recognition
- goals
- community

***Ribbon Hero (microsoft office game) Metagame that runs on top of office suite, pretty sick!
- work/excel/powerpoint that are bloated interfaces
- dashboard showing score/stats/progress
- surprised how cool the activity feedback graphics/animations (balloons floating up from bottom when doing something correctly)

** MUST be very careful about the reputation you make visible. community will assign meaning to whatever you make visible!!!
GAME THE SYSTEM by focusing on one data point like # of followers, # of fans
Can be very hard to remove

Leaderboards are VERY tricky. DO NOT DO A LEADERBOARD
creates competitive atmosph for active and makes the rest feel left out

beware of alienating people

sweeeeet dashboard data viz
removed their tumblocity stats because they saw it was devaluing the experience, focused too much on the negative
beware of making people feel like if they're not in the top 100 you're worthless

Metafilter - removed a data point and got major backlash from users (#of favorited comments was removed)

- gaming the system by checking in to locations as phony users
- incentives invite use

is cheating a big problem? no, they've aligned the desired behavior so tightly with the rewards for those activities

For mundane tasks, having a metagame is NOT ENOUGH.

Flat learning curve, easy to learn + master.

Grinding = time investment to learn something

- #3 ranked xbox gamer in the world. Plays terrible games, anything to get her score high. useless behavior

VVVVV - impossibly hard game
died over 300 times just to get a token, but never got it!!

Jesse Schell - Dr. Pepper slide
future with everything trackable w/ assigned points

Why are we using game mechanics, and what is our responsibility? Do we let people know we're trying to hack their brains?? (great question)

BOOKs: Web Reputation Systems  http://www.amazon.com/Building-Reputation-Systems-Randy-Farmer/dp/059615979X/ref=sr_1_fkmr1_1?ie=UTF8&qid=1268584987&sr=1-1-fkmr1

Amy Jo Kim

The Art of Game Design - Jesse Schell


Panic.com/blog !!!!!!
Company performance Dashboard... changed behavior of employees

he's tearing Swoopo.com apart!!! bad experience...


Should it be pretty or useful?

The answer is both of course. Welcome to Pretty/Useful folks. A place where I'll be talking about the design of things—mainly web sites, web applications and iPhone apps—but often I'll go off on a tangent about other topics like architecture, industrial design, and songwriting. There are many parallels that can be drawn and by gum, I plan to draw them (or at least quote people much smarter than me who can draw those parallels).

Here is the first parallel I will draw for you:  | |

I hope you enjoyed that.